Quantitative Research

Brandspeak delivers quantitative market research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use to make confident, evidence-based decisions.

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What Is Quantitative Research?

Quantitative research uses structured surveys to collect numerical data from target audiences at scale, giving a reliable picture of attitudes, behaviours and preferences that can be compared across groups, markets or time.

Where a project calls for it, this data can be analysed further using techniques such as conjoint analysis, MaxDiff, regression and segmentation modelling. These work out which factors matter most to people, how they weigh one thing against another, and how they're likely to respond in different scenarios, turning raw numbers into insight that supports confident decision-making.

The Benefits of Quantitative Research

Quantitative research produces data that's readily measurable and directly comparable, which means it can be analysed with precision rather than interpreted. That precision is what allows businesses to make decisions on solid ground, rather than on instinct or assumption.

Strengthen Confidence In Decision-Making

Because the findings are statistically robust rather than anecdotal, they hold up under scrutiny, whether from a board, an investor or a sceptical colleague. Quantitative research gives decision-makers the evidence to back a strategic choice and defend it when challenged, rather than relying on a persuasive argument alone.

Reveal Performance Trends And Opportunity Gaps

Tracking structured metrics such as brand health, advertising effectiveness, NPS and CSAT over time surfaces issues and opportunities while they're still manageable, and shows precisely where improvement will deliver the strongest commercial return.

Strengthen Market And Category Understanding

By quantifying category size, competitor reach, demand patterns and unmet needs, quantitative research provides a clear picture of where and how a brand can compete. This evidence guides market entry, sharpens portfolio decisions and points to the opportunity spaces with the strongest commercial potential.

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Quantitative Research Services

Brandspeak designs quantitative research programmes that deliver the commercially actionable insights that inform market assessment, segmentation, product development, customer experience monitoring, communications optimisation and brand performance measurement in B2C and B2B environments.

Brandspeak runs online quantitative surveys for B2C and B2B clients across 40+ markets, using advanced survey tools to gather robust data on markets and audiences, then applying analytics such as cross-tabs, driver analysis, conjoint and predictive modelling to get beneath the surface numbers.

Online surveys offer speed, flexibility and cost-efficiency: high response rates, broad geographic reach, real-time delivery, and support for diverse question formats and devices, all without the interviewer bias that can creep into face-to-face research.

We manage the whole process end to end, from design through to analysis and reporting, and the method suits everything from market assessment and segmentation to innovation testing, brand tracking, CX and pricing.

We run large-sample studies that quantify market size, competitive structure, category perceptions and emerging opportunities. This identifies the key players, unmet needs and commercial threats in a category, helping brands establish not just whether a gap exists, but whether it's commercially worth pursuing. The resulting evidence informs decisions on market entry, product expansion and wider growth strategy.

Using robust cluster analysis, we identify high-value audience sub-groups based on attitudes, behaviours, needs and demographics, then profile each one to reveal its motivations, decision drivers and value potential. The result is sharper targeting and a clearer proposition focus for every group, built into personas that help teams prioritise opportunities, tailor communications and rally strategy around the audiences most likely to drive growth.

We use quantitative concept and proposition frameworks to test how strongly an idea lands: its appeal, relevance and feature strength, how clearly the benefit comes across, and how it's likely to perform on usage intent, frequency, distribution, packaging and price. These structured, statistically robust studies guide go/no-go decisions, flag where improvement is needed, and bring commercial clarity to every stage of development.

We design continuous and periodic tracking programmes that quantify brand health, monitor competitive movement and reveal how perceptions shift over time, using repeatable metrics such as awareness, mental availability, consideration, preference, Category Entry Points, associations, distinctiveness and loyalty to understand what actually drives brand strength.

The insights flag emerging risks, diagnose performance issues and put a number on the impact of marketing activity, so that brand investment can be defended with the same rigour as any other business spend. Combined with clear commercial interpretation, this longitudinal view helps teams stay ahead of competitors, refine strategy and turn tracking into measurable, sustained growth.

How to Get Your Insights

We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Frequently Asked Questions

Find answers to common questions about our services.

Attitudes, behaviours, perceptions and preferences across large, representative samples.

Yes — we reach hard-to-reach decision-makers using global specialist panels.

Yes — with full programming, routing and multimedia stimulus.

Yes — research is delivered in 40+ global markets.

They vary by objective but always meet statistical reliability.

Yes — segmentation, conjoint, MaxDiff, drivers analysis and more.

Yes — we deliver brand tracking, U&A and GrowthTrack assessments.

Yes — for recall, cut-through, relevance, comprehension and impact.

Yes — Van Westendorp, Gabor-Granger and conjoint-based pricing are available.

Most quantitative studies run from 6–8 weeks.

Brandspeak in Numbers

As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.

3,000+

Focus Groups

Years

750+

Quantitative Studies

International Markets

1 Million+

Survey Participants

Languages Covered in Global Research

5,000+

Depth Interviews

Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

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Client Feedback

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.

Lauren Williams

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!

Zanya Fahy

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

Work with Brandspeak

With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.

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London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF