B2B Market Research Agency
Brandspeak's B2B market research services give you in-depth analysis of business audiences in your key industry verticals, enabling you to gain critical insights, make informed decisions and gain competitive advantage.
- Build Stronger Relationships with Business Customers
- Gain Competitive Advantage
- Increase Innovation ROI
What Is B2B Market Research?
B2B market research is the process of gathering, analysing, and interpreting data to understand the behaviour, preferences and needs of business audiences. B2B market research focuses on complex business buying decisions which can involve multiple decision makers in many different roles and departments.
The Benefits Of B2B Market Research Services
Build Stronger Relationships with Business Customers
B2B market research provides insights into your customers' preferences, pain points, and industry developments, so you can develop tailored solutions and services. This not only enhances customer satisfaction but also builds trust and loyalty, enabling you to act as a partner and facilitate your customers’ success.
Gain Competitive Advantage
B2B market research empowers you to understand the market landscape, competitors, and customer preferences in your industry. This lets you differentiate more effectively, optimise marketing strategies, hone sales efforts and stay ahead of market trends so you can build a competitive edge in dynamic B2B markets.
Increase Innovation ROI
B2B market research significantly enhances your innovation ROI (Return on Investment) by providing invaluable insights into market gaps, customer needs and emerging trends. This lets you channel your innovation efforts more effectively, ensuring that resources go towards initiatives with a higher likelihood of success.
Some Of Brandspeak's B2B Research Services
B2B Brand Research
B2B brand definition ensures your proposition is relevant and motivating; B2B brand perception and usage research tells you what your customers think about your company and your product; brand awareness research uncovers how well-known your brand is relative to the competition.
B2B Customer Experience and Satisfaction Research
Discover how your customers perceive the experience your brand currently provides and the experience they actually require in order to move smoothly along the path to purchase. The nature of the gap between the two will show you where to invest for the greatest impact on customer loyalty.
B2B Marketing Communications Research
By identifying and analysing the specific needs and wants of customers, businesses can develop and market products or services that directly address these needs, enhancing customer satisfaction and loyalty.
Brandspeak's B2B Research Methods
Brandspeak uses desk research, qualitative exploratory focus groups and interviews, B2B ethnography and quantitative surveys to conduct B2B brand research, B2B customer experience research and B2B marketing communications research, Market Research across International Markets as well as any other B2B market research services.
Why Choose BrandSpeak?
Struggling with understanding business customers and complex B2B decision processes? At Brandspeak, we help you understand how business customers perceive your organisation, who is involved in buying decisions, how to leverage channel partners and how best to communicate with the market, so you can gain competitive advantage and improve your market presence and profitability.
The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience.
Mark has helped brands such as Barclays Bank, RBS, Google, EA Games, Microsoft, ITV, Nestle, Diageo, and Regatta, to meet their research and brand needs.
Each of our team members possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to B2B Market research.
Brandspeak is honoured to be part of The Association for Qualitative Research (AQR) and The Market Research Society (MRS). Being a member of AQR demonstrates our commitment to quality in research across the UK and beyond. It highlights our role in an influential group that shapes our industry. Joining MRS, a leading body for research professionals, reflects our promise to uphold the highest standards in our work. We are committed to providing top-notch insights and research, guided by the principles of these respected organisations.
Brands We've Worked With
Customer Testimonials
How To Get Started
Step 1
Complete the form and submit your enquiry.
Step 2
Our team will contact you within 24 hours.
Step 3
Discovery meeting to learn about your needs and goals
B2B Market Research Services In London
- 1st Floor, 239 Kensington High Street, London W8 6SN
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
Educational Resources And Case Studies
Frequently Asked Questions
Much of the difference is in the approach; B2B research recruits or surveys respondents according to their job role and responsibilities rather than their demographic profile.
B2B market research uses a range of methods such as quantitative surveys or qualitative focus groups or interviews.
It helps you identify opportunities, minimise risks and maximise your marketing strategy to appeal to your target audience.
Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.
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