Leading UK Customer Segmentation Research Agency
Brandspeak’s customer segmentation service divides your customer base into distinct individual segments, allowing you to craft personalised marketing messages that resonate with your target audiences.
- Personalized Marketing Messages
- Increased Customer Engagement
- Improved ROI on Marketing Efforts
What is customer segmentation?
Customer segmentation is a strategy that divides your customer audience into separate, targetable groups, based on needs, behaviours or other defining characteristics. The right segmentation model enables a brand to move away from a one-size-fits-all marketing approach, to a tailored one – based on real understanding of the customer.
It’s a powerful marketing tool, capable of driving enhanced levels of customer acquisition, retention, and profitability.
How Customer Segmentation Research Will Benefit Your Business
Build Stronger Customer Relationships
Customer segmentation allows businesses to understand and cater to the specific needs and preferences of different customer groups, enhancing their experience and satisfaction with more personalised and relevant products, services, and communications.
Budget Your Resources More Effectively
Segmentation ensures that marketing resources, such as budget and time, are utilised efficiently by targeting campaigns towards customer groups that are most likely to respond positively, thereby optimising return on investment (ROI).
Increase Your Profitability
By understanding and targeting specific customer segments with tailored offerings and marketing messages, businesses can potentially increase sales and customer loyalty, leading to higher profitability and sustainable growth.
Brandspeak's Customer Segmentation Services
Behavioural Analysis
This involves studying customers' purchasing habits, usage, and feedback to understand their behaviours and preferences, enabling businesses to create offerings and messages that align with actual customer interactions and experiences.
Demographic Segmentation
This method categorises customers based on demographic information like age, income, and location, allowing businesses to tailor marketing strategies that resonate with specific demographic groups, ensuring relevance and appeal.
Needs-Based Exploration
By identifying and analysing the specific needs and wants of customers, businesses can develop and market products or services that directly address these needs, enhancing customer satisfaction and loyalty.
Brandspeak's Customer Segmentation Methods
Brandspeak uses target market analysis, demographic clustering, purchase history analysis, behaviour profiling, psychographic segmentation, predictive modelling and other methods to conduct its customer segmentation research.
Why Choose BrandSpeak?
At BrandSpeak, our reputation as a leading global Customer Segmentation Research agency is built on years of expertise and a deep understanding of diverse market sectors. We pride ourselves on delivering tailored solutions that go beyond mere data collection. Our approach ensures actionable insights, from visually engaging customer personas to in-depth behavioural reports, all designed to drive your business forward.
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for brands and consumers. Led by Jeremy Braune, a researcher and brand strategist with over 20 years of global experience, our team boasts experts like Mark Bagnall, a senior researcher with expertise across sectors like media, tech, and telecoms, and Suzanne Lugthart, who has spent over two decades assisting brands like eBay and ITV in defining their research needs.
Each of our team members possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to customer segmentation research.
Brands We've Worked With
Customer Testimonials
How To Get Started
Step 1
Complete the form and submit your enquiry.
Step 2
Our team will contact you within 24 hours.
Step 3
Discovery meeting to learn about your needs and goals
Customer Segmentation Research Services In London
- 1st Floor, 239 Kensington High Street, London W8 6SN
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
Educational Resources And Case Studies
Frequently Asked Questions
There are several different types of customer segmentation, including demographic, geographic, behavioural, and psychographic. The one that is best for your brand will depend on your marketplace and the make-up of your customer base.
There are several different types of customer segmentation, including demographic, geographic, behavioural, and psychographic. The one that is best for your brand will depend on your marketplace and the make-up of your customer base.
There are several different types of customer segmentation, including demographic, geographic, behavioural, and psychographic. The one that is best for your brand will depend on your marketplace and the make-up of your customer base.
