Leading UK Customer Segmentation Research Agency
Brandspeak’s customer segmentation service divides your customer base into distinct individual segments, allowing you to craft personalised marketing messages that resonate with your target audiences.
What is customer segmentation?
Customer segmentation is a strategy that divides your customer audience into separate, targetable groups, based on needs, behaviours or other defining characteristics.
The right segmentation model enables a brand to move away from a one-size-fits-all marketing approach, to a tailored one – based on real understanding of the customer.
It’s a powerful marketing tool, capable of driving enhanced levels of customer acquisition, retention, and profitability.
How Customer Segmentation Research Will Benefit Your Business
Build Stronger Customer Relationships
Customer segmentation allows businesses to understand and cater to the specific needs and preferences of different customer groups, enhancing their experience and satisfaction with more personalised and relevant products, services, and communications.
Budget Your Resources More Effectively
Segmentation ensures that marketing resources, such as budget and time, are utilised efficiently by targeting campaigns towards customer groups that are most likely to respond positively, thereby optimising return on investment (ROI).
Increase Your Profitability
By understanding and targeting specific customer segments with tailored offerings and marketing messages, businesses can potentially increase sales and customer loyalty, leading to higher profitability and sustainable growth.
BrandSpeak's Customer Segmentation Methodology
Behavioural Analysis
This involves studying customers' purchasing habits, usage, and feedback to understand their behaviours and preferences, enabling businesses to create offerings and messages that align with actual customer interactions and experiences.
Demographic Segmentation
This method categorises customers based on demographic information like age, income, and location, allowing businesses to tailor marketing strategies that resonate with specific demographic groups, ensuring relevance and appeal.
Needs-Based Exploration
By identifying and analysing the specific needs and wants of customers, businesses can develop and market products or services that directly address these needs, enhancing customer satisfaction and loyalty.
Target Market Analysis
Demographic Clustering
Purchase History Analysis
Behavioural Profiling
Psychographic Segmentation
Predictive Modelling
Why Choose BrandSpeak?
At BrandSpeak, our reputation as a leading global Customer Segmentation Research agency is built on years of expertise and a deep understanding of diverse market sectors. We pride ourselves on delivering tailored solutions that go beyond mere data collection. Our approach ensures actionable insights, from visually engaging customer personas to in-depth behavioural reports, all designed to drive your business forward.
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for brands and consumers. Led by Jeremy Braune, a researcher and brand strategist with over 20 years of global experience, our team boasts experts like Mark Bagnall, a senior researcher with expertise across sectors like media, tech, and telecoms, and Suzanne Lugthart, who has spent over two decades assisting brands like eBay and ITV in defining their research needs.
Each of our team members possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to customer segmentation research.
Brands We've Worked With
Customer Testimonials
- I have worked with Brandspeak for some time now as a supplier, writing content such as blogs and articles. You can tell a lot about a company by how it treats suppliers - especially freelancers. Jeremy is unfailingly thoughtful and responsive, gives detailed, clear and easy to follow briefs, always gives feedback and - the holy grail for freelancers - pays super fast. Overall, a pleasure to work for.
- Judith Staig
- Brandspeak are a highly professional research agency. As a supplier they are welcoming, easy to work with and always appreciative of the services I supply. I look forward to continuing our enjoyable, working relationship in the future.
- Sarah Taylor
- TEAKI LTD
- Brandspeak is an absolute pleasure to work with! I’ve collaborated with them on a few projects for online research for their clients. The experience they bring to each and every project is very thorough, and their survey design work is very well put together. Looking forward to many more projects with the folks at Brandspeak!
- Ann Spelman
- Professional & friendly with a great team to support your research needs!
- Lauren Williams
- We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them
- Steven Hughes
- Regatta Ltd
- Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn't hesitate to recommend both him and Brandspeak in the future. Thank you!
- Sam Heague
- Extracover Limited
- Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can't fault the team. The results have been helpful in shaping the future of our brand strategy
- Harry
- Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn't hesitate to recommend both him and Brandspeak in the future
- Zego
- Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can't fault the team. The results have been helpful in shaping the future of our brand strategy
- Lifestory
- We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them
- Regatta Outdoors
- We've used Brandspeak for a number of projects over the years and have always found them a great font of knowledge and a great team to work with on consumer insights and data. Their work has been incredibly valuable to us and we'd have no hesitation working with them again in the future
- Dairy UK
- Brandspeak are a fantastic market research partner. They tackle briefs head on and ask plenty of questions to make sure they fully understand the objectives, as well as challenge anything that could impact the quality of the research. They're good storytellers and presenters so it's very easy to understand their findings and share further with stakeholders. Would highly recommend.
- Samantha Neville
- Communications & Engagement Manager | NHS
- We asked support for the Campaign Evaluation Research of our TVCM campaign. They organized and prepared everything on time, and we could get the necessary information as requested. Thanks to them, we could learn a lot of things and could improve our future marketing strategies. We are looking forward to working with them again!
- Tomoki Kawai
- Marketing Manger | Kikkoman
- Brandspeak were a pleasure to work with. They're extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.
- Grace Hughes
- Blink
- Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.
- Adrian Chatterton
- UK Product Manager, Spine & Orthobiologics, Stryker
- We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.
- Victoria Leigh-Pearson
- Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods
- It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.
- DLKW
- From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
- Leading life and pensions provider
- From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
- Verity Kimber
- EU Transition Manager, SHOTT Beverages
- Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
- Tom Suberg
- IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG
How To Get Started
Step 1
Complete the form below and submit your enquiry.
Step 2
Our team will contact you within 24 hours.
Step 3
Discovery meeting to learn about your needs and goals.
Contact Form
Customer Segmentation Research Services In London
- 1st Floor, 239 Kensington High Street, London W8 6SN
- Tel: 44 (0) 203 858 0052
- Email: enquiries@brandspeak.co.uk
Educational Resources And Case Studies
FAQs
What are examples of a customer segmentation?
There are several different types of customer segmentation, including demographic, geographic, behavioural, and psychographic. The one that is best for your brand will depend on your marketplace and the make-up of your customer base.
Why is customer segmentation important?
Customer segmentation is important because it allows an organisation to move away from ineffectual mass marketing, and instead deliver a targeted, marketing and communications strategy, tailored to the needs and behaviours of its priority customer groups. Typically, more targeted and tailored marketing leads to higher rates of acquisition, satisfaction and retention.
What is the best segmentation approach?
No one segmentation model is better than others. The best model is the one that is most appropriate for the customer base, marketplace, and brand. That is where customer segmentation market research comes in – it uses customer analysis to determine which model is the best one, on a case-by-case basis.
Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.
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