What is The Value Proposition Canvas? As we noted in an earlier article covering new product development, some 95% of new products across all categories are destined to fail. More often than not, this is because they fail to meet the customer’s needs.  The Value Proposition Canvas was originally created by Dr Alexander Osterwalder, in order to

To demonstrate the power of GrowthTrack we recently ran a self-funded study of the UK diet/no sugar CSG category. This included a base of 503 frequent (monthly) buyers of diet/no sugar CSG drinks, and included exploration of the six leading brands in this space: Diet Coke Coca Cola Zero Sugar Pepsi Max Sprite Zero Sugar

Market research was originally born out of the hard-nosed discipline of business realism. The bridge between boardroom goals and consumer truths. But somewhere along the way, the market research sector lost sight of an essential purpose: helping companies sell more goods and services.

At Brandspeak, we believe it’s time for ad testing to evolve – from being diagnostic and descriptive to being predictive and actionable. That’s why we created GrowthTest

Table of Contents In today’s B2C and B2B financial marketplace, brand reputation is no longer a soft metric — it’s a decisive factor in customer choice. Research from Amp Corporate Communications shows that 37% of consumers place reputation above both product features and price when selecting a financial provider. Before opening an account or purchasing

Table of Contents Investing in segmentation almost always pays off. It often acts as a catalyst, delivering essential insights that dramatically improve marketing ROI, brand growth, and profitability. Different sources cite anywhere from 5 to 11 primary types of segmentation approaches. Among the most frequently mentioned are demographic segmentation, behavioural segmentation, geographic segmentation, psychographic segmentation,

Table of Contents In a competitive B2B landscape, broadcasting a single message to a vast, undefined market is a recipe for wasted resources and missed opportunities. The modern B2B buying journey is complex, often involving multiple stakeholders, lengthy sales cycles, and a high demand for relevance. To succeed, marketers must move from a megaphone approach

Table of Contents B2B segmentation is the process of dividing an organisation’s target audience into smaller groups – or segments – based on common characteristics. What is B2B Segmentation? B2B segmentation is the strategic process of dividing a business market into smaller, more manageable subgroups, or customer segments, based on shared characteristics. The goal is

Table of Contents After many years of delivering brand trackers – and hearing firsthand the most crucial questions – So what? and What now?; Brandspeak landed on two fundamental (and yet obvious) insights into brand tracking: Somewhere along the line, brand trackers lost sight of the commercial imperative and, in so doing, lost the attention

For businesses looking for a DIY approach to collecting more qualitative and quantitative data from current and prospective customers, there are lots of survey software options out there to help you ask questions directly of your audience. Good survey software should be user-friendly both for researcher and the target audience. It should also provide analytics

Table of Contents Choosing the right market research agency can make the difference between profitable brand growth and expensive failure. Whether you’re looking to develop or optimise a brand, segment your customer base, assess potential new markets, refine your messaging, or derisk your new product development, the UK is home to some of the world’s

Table of Contents Not all customers are the same – and that’s exactly why customer segmentation is so powerful.  In any business, your audience is made up of individuals with diverse needs, preferences, and behaviours. Rather than treating them as one homogenous mass, savvy marketers break the audience into segments (groups of people who share