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Where does your brand stand on the issue of sustainable packaging? Much more so than sustainability in the supply chain or daily operations, eco packaging is now right at the heart of the brand resonance discussion. Consumers increasingly want to

London Fashion Week’s Men’s takes place twice a year, several months before the womenswear fashion week events. While it doesn’t (yet) compete with London Fashion Week (LFW) in terms of international press attention and the swathe of famous faces in

Influencer marketing is becoming increasingly powerful. While it’s unlikely to replace social or content marketing (primarily because it requires both to thrive) it’s fast rising to the top of the talent pool as a way to get consumers to engage

About this article Brandspeak puts System 1 and System 2 thinking at the heart of its market research approach, in order to ensure that we identify both the conscious and the sub-conscious thoughts, feelings and motivations that direct consumer behaviour

How can personality theories be leveraged in marketing? Personality theories have a long, rich history of engaging consumers, from the influence of Freud on 1960s advertising to the “Which Game of Thrones Character Are You?” quizzes on Buzzfeed. In marketing

Each new generation brings a fresh set of challenges for marketers. Born between the mid 1990s and late 2000s, most of Generation Z is still under the age of 18. However, by 2020 they will make up around 40% of