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Competitor analysis services Anyone who has ever come last in the egg and spoon race at school sports day may still be pondering, many years later, why everything must be a competition. But, deep down, we all know that getting

Image attribution: Photo by Daniel Herron on Unsplash  Table of Contents Commentators have been predicting the death of brand tracking for as long as I’ve been in research, which is over 20 years. A quick Google search uncovers headlines such as “Is brand

Table of Contents 12 Important Brand Tracking Metrics First, here’s a quick list of the 12 important brand tracking metrics that we cover in this article: Unprompted brand awareness Prompted brand awareness Emotional brand loyalty Brand attributes Brand personality Need

Brand tracking is a way to invest in your brand Your brand is one of your biggest assets. The most effective brands – the ones that we all love the most – deliver real benefits for organisations such as customer

Definition of projective techniques in qualitative market research Projective techniques were originally developed in the 1960’s for use in clinical psychology.  The projective techniques that are used in qualitative market research today take the form of deliberately ambiguous, interpretive exercises,

Best practice brand performance measurement You can buy a suit off the peg. There are advantages in doing so – cost, speed, availability. This is all fine if you are a standard size and shape and you are not looking

Introduction We’ve been on a bit of a roll recently with our blog posts on segmentation. We’ve written about what is market segmentation and why do you need it, we’ve given you some practical hints and tips on how to

Why Measure Brand Performance? First of all, why do you need to measure your brand performance? Surely, sales figures will tell you all you need to know. If your products and services are selling then your brand is doing its

What is brand tracking and how do you use it? What do Dixons, Woolworths and Blockbusters all have in common? Once iconic brands, they have all now disappeared from our high streets. Why? Because things change. Brands fall out of